Dar es Salaam, Tanzania – August 19, 2025
Ascending Africa today announced the transformation of its flagship marine conservation initiative from Kilindini to The Jahazi Project; a move that signals a broadened scope, renewed vigor, and deeper commitment to protecting the East African coast and Southwest Indian Ocean nations. The rebrand comes as the region’s Blue Economy, projected to reach US$405 billion by 2030, faces unprecedented threats from illegal, unreported, and unregulated fishing (IUUF), an activity that costs East Africa more than US$415 million annually and depletes vital fish stocks that millions depend on for food security and income.
“Jahazi,” the Swahili word for a traditional sailing vessel or dhow, reflects East Africa’s deep maritime heritage and serves as a metaphor for navigating change, steering coastal communities toward sustainable prosperity.
“The Blue Economy holds enormous potential for East Africa, but this promise is at risk. IUUF and unsustainable practices threaten both our oceans and the livelihoods of millions,” said Michael Mallya, spokesperson for The Jahazi Project. “Governments and partners are already working tirelessly through enforcement, regulation, and community empowerment. With The Jahazi Project, we are committed to joining forces, amplifying these efforts, and ensuring our oceans remain abundant for generations to come.” Mallya added.
The Jahazi Project will work in partnership with East African governments, local investors, NGOs, and community leaders to combat IUUF, protect marine ecosystems, and promote inclusive economic growth. Efforts will include policy advocacy, joint maritime security initiatives, community-driven conservation, and educational campaigns to inspire sustainable fishing practices.
About The Jahazi Project
The Jahazi Project, led by Ascending Africa, is a regional initiative dedicated to revitalizing East Africa’s Blue Economy while safeguarding the long-term sustainability of its marine resources. Drawing on the cultural symbolism of the dhow, the project unites heritage, environmental stewardship, and economic opportunity in pursuit of a thriving, resilient coastline. Central to this effort is the fight against illegal, unreported, and unregulated (IUU) fishing, which threatens the livelihoods of coastal communities and undermines sustainable development across the region.
About Ascending Africa
Ascending Africa is a Pan-African organization committed to fostering sustainable development across the continent, focusing on environmental preservation, community empowerment, and economic growth.
For More Information
Visit The Jahazi Project and Ascending Africa websites
to learn more about these initiatives.
Media Contact:
Name: Michael Mallya
Title: The Jahazi Project’s Spokesperson
Email: michael.mallya@jahaziproject.org
Phone Number: +255789147255
Kama una Taarifa, Habari, Tangazo n.k Wasiliana nasi kupitia shinyapress@gmail.com au +255 788 469 464
